A branded customer experience
A mobile-friendly menu makes it easy to browse pizzas, burgers and sides, choose options and proceed to checkout.
RESTAURANT CASE STUDY · READING, UK
Doughza: direct ordering built around how a real takeaway works.
Artisan pizzas, smashed burgers and a kitchen that needs each order to arrive clearly. See the Hotna Ordering workflow used by Doughza in Reading.
BUSINESSDoughza, Reading
FOODArtisan pizza & smashed burgers
ORDER TYPESCollection and local delivery
SETUPBranded ordering website and kitchen receiving
THE RESTAURANT
Customers need an easy way to order. Staff need control when it gets busy.
Doughza is a Reading takeaway offering artisan pizza and smashed burgers. Its direct ordering channel needs to show the actual menu, support different collection and delivery options, and keep orders moving to the restaurant team.
The Hotna workflow connects these everyday tasks in one system. This case study focuses on the implemented ordering and kitchen workflow rather than unverified performance statistics.
THE LIVE WORKFLOW
Customer ordering and restaurant controls, connected.
The illustration is based on the Doughza restaurant ordering experience. It shows the customer-facing menu and collection/delivery journey.
Promotional visual based on the Doughza ordering website. Food imagery and on-screen details are illustrative.
THE PRACTICAL SOLUTION
Built to keep the everyday details manageable.
Settings staff can change
Restaurant owners can manage hours, ordering availability, preparation times, menus and delivery rules.
Orders staff can act on
An Android receiver and compatible kitchen printer support the transition from accepted order to food preparation.
WHAT THIS CASE DEMONSTRATES
Designed around service, not just the ordering page.
Customers see the restaurant's food and checkout options. The restaurant controls its services and fulfils orders without juggling unrelated applications for each step.
Transparency: Doughza is Hotna's working restaurant implementation, not an independently commissioned review. The experience described here comes from a working restaurant implementation. Specific customer satisfaction or performance metrics are not being claimed.
Explore the full workflow →See how Hotna could fit your restaurant.
Review the package and the ordering workflow, or speak to us about your specific setup.